smarterinitiative.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.smarterinitiative.com/besmarter/com/en/home.html

Character length : 52

Title

Home

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://smarterinitiative.com/robots.txt

User-agent	Disallowed for the search engines
SemrushBot	All subpages are denied to crawl
*

Social

Social Engagement

Linkedin93

Facebook Share0

Facebook Comments0

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Home

Character length : 4

Improve! The website address (title) should be between 10 and 70 characters in length.

Text / HTML ratio

Ratio : 19%

Acceptable! The text / code ratio is between 15 and 25 percent.

Headings

H1	H2	H3	H4	H5	H6
4	0	2	0	0	0

Heading structure in the source code

<H1> Did you know?
<H1> Why saving water is important
<H1> Let’s start today
<H3> Calculate your daily water footprint
<H3> What we all should know about water
<H1> The brands behind the initiative

Word cloud

water21
saving7
videos3
reduce3
fresh3
tips3
easier3
get3
just3
might3
inspired2
lives2
available2
planet2
footprint2
calculate2
following2
lead2
everyday2
adjustments2
few2
life2
simple2
effects2
large2
improve2
daily2
home2
henkel2
let’s2
litres2
schwarzkopf2
facts2
initiative2
know2
start2
bathroom2

Keyword matrix

word	title	descriptions	heading
water
saving
videos
reduce
fresh
tips

Two Word cloud

saving water4
available for2
you might2
let’s start2
than you2

Three Word cloud

you might think3
saving water is easier3
few adjustments in everyday2
will lead to large2
will improve our2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Error! The website uses iFrame solutions. This type of contents are not indexed by Google.

Images

We found 7 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

4.50

Flesch Reading Ease

75.80

Coleman Liau Index

10.00

Automated Readability Index (ARI)

2.90

Dale–Chall Readability

3.40

SMOG Index

8.20

Spache Readibility

5.00

Number of letters

1552

Number of words

354

Number of sentences

Average words per sentences

Number of syllables

517

Syllables in words

520

Average syllables in words

1.46

Number of words in first three syllables

Percentage of word / syllables

10.17

Words not in Dale-Chall easy-word list

Words not in Spache easy-word list

Technologies

Mobile optimization

This website is optimal for mobile devices!

Detected applications

	Adobe Experience Manager	CMS
	Twitter Bootstrap	Web Frameworks
	jQuery	JavaScript Frameworks
	Java	Programming Languages

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

577 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

https://maxcdn.bootstrapcdn.com/.. /bootstrap.min.css
http://www.smarterinitiative.com/.. /main.min.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.smarterinitiative.com/etc/designs/besmarter/clientlibs/main.min.js

File size of all javascript files combined

1.38MB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.smarterinitiative.com/etc/designs/besmarter/clientlibs/main.min.css

File size of all css files combined

418.69KB

CSS minifying

You can save 126B (11% compression) on the analysed URL by minifying the CSS files.

By minifying https://development.recordbay.de/be-smarter/tips/app.css you can save 126B (11% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

42.56KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://development.recordbay.de/.. /bathroom.jpg	Expiry time is not specified
https://development.recordbay.de/.. /18fbcb9a-96e4-4820-8f60-312aadce6d35.wof...	Expiry time is not specified
https://development.recordbay.de/.. /f513faaa-733d-4a87-99ae-d8030f380e3e.wof...	Expiry time is not specified
https://development.recordbay.de/be-smarter/tips/app.css	Expiry time is not specified
https://development.recordbay.de/be-smarter/tips/bathroom_en.jpg	Expiry time is not specified
https://static.doubleclick.net/instream/ad_status.js	15 minutes

Speed test – Images

File size of all images combined

1.11MB

Image optimisation

You can save 538.5KB (59% compression) by optimising the images below:

By lossless compressing the https://development.recordbay.de/.. /bathroom.jpg you can save 361.6KB (61%) data.
By lossless compressing the http://www.smarterinitiative.com/.. /img_teaser-facts.jpg you can save 97.3KB (71%) data.
By lossless compressing the http://www.smarterinitiative.com/.. /img_teaser-specials.jpg you can save 64.5KB (64%) data.
By lossless compressing the http://www.smarterinitiative.com/.. /visual_home.jpg you can save 15.1KB (18%) data.

Links

We found a total of 18 different links.
Internal links: 9
External links: 9

External links:

Link text (anchor)	Link strength
Facebook
Twitter
Instagram
https://www.youtube.com/.. /n8ZmPuyi2Pw?color=red&theme=light&showin...
http://www.theramed.de/theramed/de/de/home.html
http://www.int.fa.com/fa/en/en/home.html
http://www.schauma.schwarzkopf.com/schauma/en/en/home.html
Schwarzkopf
Henkel

Internal links:

Link text (anchor)	Link strength
http://www.smarterinitiative.com/besmarter/com/en/home.html
Home
Initiative
Facts
Tips
Videos
Specials
Calculate your daily water footprint Find out how much water your daily bathroom routine takes and calculate your footprint
What we all should know about water Why do we need to think about water? Read about facts on the current global situation.

Website security

178.77.89.28

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Sites on same ip

schwarzkopfonlineshop.de

rightguard.de

gliss-repair.com

Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Order of Heading elements on mobile by position

H1 : Wusstest Du schon?, ( 200.796875px from top )
H1 : Warum es wichtig ist, Wasser zu sparen, ( 858.46875px from top )

Typos

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SEO report of smarterinitiative.com